SEO COURSE -
* Lesson 1Introduction to SEO
* Lesson 2Search Engine Basics
* Lesson 3SEO Requirements Gathering
* Lesson 4Keyword Research
* Lesson 5Title and META Tag Creation
* Lesson 6SEO Copywriting
* Lesson 7SEO Integration
* Lesson 8Search Engine and Directory Submission
* Lesson 9Search Engine Spam
* Lesson 10SEO Reporting and Conversion
- What You Will Learn
Lesson 1 = Introduction to SEO
- The Definition of Search Engine Compatibility- So What is Search Engine Optimization?- The Value of Search Engine Optimization- The ROI from Search Engine Optimization- Why Aren’t More Companies Using SEO?- Web Site Elements Impacting Search Compatibility- The TITLE Element- The META Description Tag- The META Keywords Tag- The Alt IMG Attribute- Text Links- Keyword-Rich Body Text
Lesson 2 = Search Engine Basics
- Search Engines and Directories- Important Search Engines and Directories- Paid Submission and Pay For Performance Search Engines- Who Owns Who?- Who Powers Whom?- How Search Engines Index Pages- How Search Engines Rank Pages- Google Page Rank- The Google Dance- Web Site Relevancy Factors- Algorithm Chasing is for the Birds
Lesson 3 = SEO Requirements Gathering
- Before You Start- How Search Engine-Compatible is the Site Currently?- Requirements Gathering- Assignment 1 (Tutor-Graded)
Lesson 4 = Keyword Research
- What is Keyword Research?- Why is Keyword Research So Important?- Before You Start- Assignment 2 (Tutor-Graded)
Lesson 5 = Title and META Tag Creation
- The TITLE Element- The META Description Tag- The META Keywords Tag- Create Your Own- Tailored TITLE and META Tags- Unsupported Characters- Assignment 3 (Tutor-Graded)
Lesson 6 = SEO Copywriting
- Text Heavy Home Page- Keyword-Rich Text- SEO Copywriting- Speak to Your Audience- Use Easy to Understand Language- Build Your Copy Around Your Keywords- Keyword Integration- Assignment 4 (Tutor-Graded)
Lesson 7 = SEO Integration
- Putting it All Together- Target Keyword Phrases- Optimized TITLE Tag- Optimized META Description Tag- Optimized META Keywords Tag- Optimizing an Un-optimized Page- Integrating Optimized Title and META Tags- Integrating Optimized ALT IMG Attributes- Optimizing Page Text- Integrating a Call to Action- Assignment 5 (Self-Graded)
Lesson 8 = Search Engine and Directory Submission
- Before You Begin- Pre-Submission Checklist- Site Submission Spreadsheet- Rules of Submission- Submitting to Directories- Submitting to the Yahoo! Directory- Submitting to Open Directory- Paid Submissions- Lists of Other Search Engines and Directories
Lesson 9 = Search Engine Spam
- The Definition of Search Engine Spam- Examples of Search Engine Spam- “Black Hat” vs. “White Hat” Search Engine Optimization- Why Spam is Unnecessary- SEM Industry Standards- Search Engine Guidelines- How to Report Spam- How to Avoid Spamming the Search Engines- Build Sites for Visitors Rather than Search Engines
Lesson 10 = SEO Reporting and Conversions
- Measuring SEO Success1. Track your site’s search engine rankings2. Track the amount of traffic your site is receiving3. Track the number of returning visitors to your site4. Track the number of sales / conversions your site receives5. Track the link popularity of your site
- Key Site Metrics to Look At Regularly1. Pathways through your site2. The page from which most visitors click away from your site.3. Single access pages4. Most visited page(s) and top entry pages.5. Landing pages for PPC Campaigns, etc.6. Metric values that show a radical change from developing trends7. Page refreshes8. Where your site visitors are coming from9. Search Engine Referrals10. Search PhrasesPosted by Professional SEO consultant Hyderabad at 8:41 PM 0 commentsSunday, July 13, 2008SEO ProgramsSEO needs to help you improve your search engine ranking.
The Bloomtools SEO Program is a complete optimisation package for your business. Our team of expert SEO consultants will take an in-depth look at your website to determine which areas of your site are under-performing. They will then implement multiple strategies to boost your search engine ranking. You will be provided with detailed monthly reports covering the strategies used by our team for your website and the results.
This service includes:
Keyword List Generation:Our team will assist you in the creation of a list of keywords that will be used to optimise your website. Once your keywords have been confirmed, our SEO experts will advise you on using the keywords throughout your site for search engines to pick up on.
SEO Program Report :You will be provided with a report detailing a step-by-step action plan to get your website on track. Our team will provide you with several strategies for you to implement on your site in order to improve your ranking. Once these actions have been implemented, an increase in search engine exposure will take place fairly quickly.
Link Building Campaign:Search engines place enormous weight on the quality of links pointing to your website. Links need to be managed with a high level of attention to quality. Our campaigns source 'ethical' links from the Internet, managing set up and ongoing maintenance. Every month, 10 new web sites will be contacted in an effort to increase your search engine positioning.
Dedicated Support :Our team is available for contact by email and phone from 8am to 5pm Monday-Friday EST. We pride ourselves on our response time, so you aren't left waiting for answers.
Monthly SEO ReportUsing state of the art technology, we will track search engine visitors into your web site. This high level of reporting will allow us to track the results of your SEO Program and pinpoint other areas for improvement.Monthly SEO Report
You will also receive a monthly SEO report, which will include the following data:
* Daily Visitors over the last month* Daily Page Views over the last month* Daily Search Referrals over the last month* Monthly Visitors over the last year* Monthly Page Views over the last year* Monthly Search Referrals over the last year* Daily traffic from Google, Yahoo and MSN over the last month (results displayed separately)* Monthly traffic from Google, Yahoo and MSN over the last year (results displayed separately)* Top 25 keyword phrases in order of traffic generated over the last month (traffic is displayed for each keyword phrase)* Top 50 Positions for each keyword phrase on Google, Yahoo and MSN* Top 10 Entry pages to your web site with the list of search phrases used to find each page* PageRanks for home page and resource pages* Email summary (to ensure that you have received all emails from our team for the month)Posted by Professional SEO consultant Hyderabad at 11:32 PM 0 commentsSunday, November 25, 2007What is SEO?SEO stands for Search Engine Optimization and is defined as (in my own words):"The process of finding out the best keywords for a web site and by the use of optimizing the web site along with other off-page work making that web site attain a higher position in the search engine result pages (SERPs) for those selected words."Although the exact calculations used by the search engines are kept secret, there is lot of knowledge and observations in this field from thousands of webmasters worldwide.It could be said to be a branch of online marketing. In general terms you can say that it means to make a web site more visible and make it look important in the eyes of search engines.
What is the Future of SEO?Not being familiar with SEO and not applying it compared to actually doing the right things can make a huge difference in terms of visitors to your web site.Trust level: Theory, assumption or speculationThe future of SEO is undoubtedly one where:
* reciprocal linking continue to decline* the 'shotgun' approach to link buying declines* mass email link requests decline* free directory submission declines* niche directory submission increases* article PR (article submission) increases* article submission sites (e.g. EzineArticles, GoArticles, and ArticleBlast play a much biggerand more important role in helping online publishers locate quality articles (due to the increasing article volume)* user popularity is just as important as link popularity, which means* the quality of article PR improves in order to increase site traffic, credibility, and loyalty* the quality of website content improves in order to convert traffic and encourage repeat visits* Clearly, the choices for SEOs will be pretty much limited to paying for links at niche sites and/or engaging in article PR. Being
I may be a little biased, but for me, article PR is the hands-down winner in this comparison:
* doing so, their site becomes more useful to visitors, and their business gains credibility and authority.* It generates hundreds of free links quickly enough to make it worth your while, but not so quickly as to raise red flags atGoogle (in the form of link dampening).* Links are permanent and you don't have to pay to keep them there.* You get a lot of qualified referred traffic who already trust you and your expertise. This satisfies Google's visitorpopularity criteria, while at the same time bringing you a lot of costmersPosted by Shriram Sharma at 1:57 AM 0 commentsSubscribe to: Posts (Atom)AdsSpy: 2 sites by this AdSense ID
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